EOS does it again

Eos has recently come out with a new product that has all the beauty gurus raving with excitement. The elegant new product goes by the name Eos Crystal Lip Balm. Through the name, you can already guess that the new product delivers a jewel-like lip balm. Its classical egg-shaped design has been tweaked to a more triangular, diamond-like shape while the balm itself has taken on a new transparent consistency. The new lip balm not only changed its appearance but also its ingredients. The new formula is vegan and wax-free. This EOS jewel promises to deliver hydration with five essential oils, like avocado, shea and coconut, without the waxy sticky residue. You can see the product in two delicious tastes, Vanilla Orchid and Hibiscus Peach, both of which come in eye-pleasing pastel shades of yellow and pink.

Read more cool and related story here on http://www.usmagazine.com/stylish/news/eos-updated-its-classic-lip-balm-photos-w496434.

The Eos, or evolution of smooth, line of lip balms have been on the market for seven years. In those years, the brand has developed a unique identity and has taken its place on the market as the second best-selling lip balm product out there, head over this link. The company shares the path through which it has reached the success that it has, and it has not been an easy road. Through research and innovative risks, they developed a product that would fill the void in the lip care market.

For years, the only innovation in the cylindrical tubes of Chapstick or Blistex was the price and the occasional “wild” new flavor and active ingredient. As fun as that sounds, the market was in a rut and was in dire need of a flamboyant product for the Millennials. They combined the hygienic concept of holding a tube with the form that wouldn’t get lost in a purse as easily as the thin containers. They have an array of different lines, colors, tastes and ingredients. They are also very active on social media and use very intelligent marketing techniques to broadcast their product to the world. Their products can be enjoyed at CVS, target.com, Walgreens and Walmart.

See EOS’ official facebook.com page for more news.