How the Creative Genius of Adam Goldenberg Has Transformed JustFab into a Fashion Powerhouse

JustFab is one of the subsidiaries of the TechStyle Fashion Group. The US-based online fashion retailer was founded in March of 2010 by Don Ressler and Adam Goldenberg. The e-commerce venture towers high over its competitors because of the personalized shopping experience they offer to consumers. The firm’s selections include designer shoes, handbags, jewelry and denim wear. The other subsidiaries are JustFab, FabKids, ShoeDazzle, and Fabletics.

The passionate duo of Adam and Don is renowned for their sharp business intuition. They are very fast to spot lucrative trends and capitalize on them appropriately. For instance, entering 2014, Adam was quoted remarking, ’this is going to be a big year for us.” And, indeed the firm went ahead to make a startling impact that year. The previous year witnessed Adam’s company raise a total of $55 in funding. JustFab also added ShoeDazzle to their portfolio.

Importance of Customer Feedback

Today, celebrities in the US and elsewhere choose to shop at JustFab. Speaking in an interview, Adam was quick to quip that an entrepreneur’s best ally happens to be constant learning and having dynamic strategies. Transparency and listening to the views, opinion and general feedback from your customers at all times are also a must.

Adam on Passion and Hiring

When Adam was asked about hiring, he replied by saying that passion is everything. Many employers, he added, are only focused on the resume and the book smarts of their potential employees. Bosses forget that provided their staff have passion and drive; everything else falls into play almost automatically.

Introducing Kimora Lee Simmons

JustFab got a huge boost regarding both publicity and capability when they hired Kimora Lee Simmons. Mrs. Simmons had already build Phat Baby, a billion dollar valued fashion line. No wonder JustFab continues to make millions in revenues each year, today.

About Adam Goldenberg

Adam ventured into business at a very tender age. By the time he was 15, Adam already had a company launched. It was called Gamers Alliance which later got sold to Intermix Media in 1999. By the time he clocked 20, he was the COO of Intermix. He made a record of being the youngest ever COO of a publicly traded company.

In 2005, Intermix was successfully acquired by News Corporation. Adam and his close friend, Adam went ahead to set up their very own business the year after. It was titled Intelligent Beauty. Ideally, the duo wanted to come up with online-based shopping experiences capable of providing affordable albeit superior quality fashion apparel merchandise to their global clientele base.

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